Rovio skipped E3 this year, but did make an appearance at the Las Vegas Licensing Expo to reveal a new game: Angry Birds Transformers. The mash-up will arrive soon in multiple forms, including a mobile game. Fans of either franchise can expect plenty of tie-in merchandise to show up in stores, as well.
Chief Marketing Officer of Rovio, Blanca Juti, spoke about the new product’s appeal…
Transformers will be the third property that Angry Birds teams up with, following 2011’s Angry Birds Rio and the more recent Angry Birds Star Wars and Angry Birds Star Wars 2. Although no details about the gameplay have been revealed yet, the vehicular nature of the Transformers have a lot of Angry Birds fans guessing that the game will be in the same vein as Angry Birds Go!
If Angry Birds Transformers does end up being an extension of the kart racing side of the Birds universe, it will give players a whole batch of new racers and new locations for courses.
The poster (shown above) pays homage to the Transformers the Movie 20th Anniversary Special Edition DVD. If the characters shown in the poster are more than just a nod to the DVD art, and actually end up as playable characters in the game, then this is what we know about the cast so far…
Optimus - Red Bumblebee - Chuck Heatwave - Terence Matrix - Egg
Rumors suggest that Angry Birds Transformers will also incorporate the toy/gaming hybrid product, Telepods. We’ll be interested to see how the Angry Birds blends the in-app and physical purchases to enhance the gameplay experience. With Skylanders, Disney Infinity, and now even Nintendo moving towards the hybrid toy market, it appears that there is a lot of faith on the developer side that the extra products are more than just a passing fad.
Are you looking forward to Angry Birds Transformers or does it feel a little too gimmicky for you? Let us know in the comments.
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Source: Rovio
